Retailing, Franchising, and Consumerism Business Intelligence in China


Hangzhou Welcomes First Sam's Club

Sam's Club, the membership store of Wal-Mart, has opened its ninth China outlet with a new site in Hangzhou.

Located in Hangzhou's Xixi In-City, the new Sam's Club has an area of over 20,000 square meters. It provides about 4,600 kinds of well-selected products, including fresh food, dry goods, home appliances, household supplies, and apparel. Meanwhile, to meet local consumers' demands for high-end products, the new Sam's Club offers various imported products, accounting for 25% of all products sold in this site.

The membership warehouse-style business model of Sam's Club allows Hangzhou people to enjoy quality products, a comfortable and spacious shopping environment, as well as 1,200 free parking spaces.

Andrew Miles, senior vice president of Wal-Mart China and chief operating officer of Sam's Club, told local media that Sam's Club is one of the successful business models of Wal-Mart and it is a focus for Wal-Mart's future development in China. Over recent years, China experienced rapid growth and people have more disposable income, which brings unprecedented development opportunities to Sam's Club. The company is confident in the development of China. Following the opening of Hangzhou Sam's Club, they plan to soon open another outlet in nearby Suzhou.

In 1996, the first Chinese Sam's Club store opened in Shenzhen. With the opening of the new Hangzhou Sam's Club, the brand now has nine outlets in seven cities in China.




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