The world's leading sports supplies retailer Decathlon revealed that the company currently has 100 stores in China and they plan to increase the number to 500 within five years.
Decathlon has been accelerating its expansion in the Chinese market since 2009. By store expansion, the company opened ten new stores in 2010, 16 new stores in 2012, and the company planned 23 new stores in mainland China in 2013. In 2015, Decathlon is expected to add about 60 new outlets in this marketplace.
By store location, Decathlon's outlets are mainly distributed in eastern coastal provinces and central provinces. At present, the retailer has six stores in Beijing, locating at Dajiaoting, Yizhuang, Longde, Laiguangying, Gongyixi, and Xisanqi. However, they plan to further expand into third- and fourth-tier cities as well as China's western region.
Meanwhile, to be in line with their fast expansion, Decathlon is seeking partners. In March 2013, Decathlon reached strategic cooperation with Vanke; and in August 2014, the company singed a strategic cooperation agreement with Huayuan Property.
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