Chinese Drones Invade Korea's Retail Space

Chinese drone maker DJI is expanding its retail strength across Asia.

DJI officially opened a flagship store in Seoul, capital of South Korea, this month. This is reportedly DJI's second flagship store, following the one opened in its headquarters in Shenzhen in December 2015; and it is the company's first overseas flagship store.

Locating in a prosperous and vibrant commercial area in Seoul, DJI's new flagship store has five floors and a total area of 870 square meters. The flagship store uses a huge glass curtain wall to create a simple and modern style.

The store is divided into four zones: a theater that offers visitors films and other visual content shot using DJI gear; a product display zone that showcases DJI's full series of products; a user experience zone with DJI pilots performing demos of the company's drones; and a post-sales support zone which provides firmware upgrades and maintenance services.