JD Supermarket and Ferrero recently signed a strategic cooperation agreement, under which the two parties will implement cooperation in four sectors, including joint user operation, joint big data new product development, all-scenario marketing ecology construction, and supply chain improvement.
It is said that the two parties will work together in user operation and share marketing resources to improve marketing efficiency. With its user group and big data advantage, JD Supermarket will help Ferrero achieve transformation and upgrade.
In addition, they will jointly deploy intelligent supply chain to improve supply chain efficiency, so as to improve consumer experience.
Founded in 1946, Ferrero is an Italian chocolate and candy maker. The company owns more than 50 brands and products, including Ferrero hazelnut wafer chocolate, Rondnoir crispy wafer dark chocolate, Kinder, and Nutella hazelnut cocoa butter.
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