China's Little Sheep Launches First Rebranded Restaurant After Yum Acquisition
Chinese hotpot restaurant chain Little Sheep launched its first remodeled restaurant since its acquisition by U.S.-based Yum.
brand awareness
Li Ning Wins Brand Awareness At Beijing Olympics
In terms of increased brand awareness Chinese sportswear retailer Li Ning was a clear Olympic winner — despite the UDS866 million invested in sponsorship by 12 global brands, including Adidas which is an official Olympic…