Retailing, Franchising, and Consumerism Business Intelligence in China

McDonald's


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Mobile Micropayments Roll Out In Shanghai

According to China Mobile's Shanghai branch, its regulations related to micropayments made with mobile phones have been completed and consumers in Shanghai will soon be able to pay with mobile phones in McDonald's and Starbucks.







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McDonald's Teams Up With BuBuGao In Hunan

McDonald's China has signed an agreement with BuBuGao Trade Chain establishing a strategic alliance in their future development and the two companies will jointly open four fast food restaurants in Hunan in 2009.



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Li Ning Wins Brand Awareness At Beijing Olympics

In terms of increased brand awareness Chinese sportswear retailer Li Ning was a clear Olympic winner — despite the UDS866 million invested in sponsorship by 12 global brands, including Adidas which is an official Olympic…




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